My user/reader is very broad because the bands fans range from around the ages of 14+. So basically, anyone who is interested in music and nightlife or entertainment and is in the las vegas area.
My audience is most likely interested in music, and in order for them to attend this concert they need to know all of the appropriate information. I included the name of the tour, the bands name, the date, place, address, time of doors opening, and time the show starts. I wanted to include where to purchase tickets but i didn't know if i should/should not put links to websites to purchase tickets on the poster.
I decided to be creative with this poster in order to pull in the audience. I thought doing playing card images would be a good idea and substiting the number or letter with the letters P H I S H. The cards matched the theme of being in Las Vegas at the casino. I chose to use gold red and black because cards are red and black, and gold looked good with those colors, as well as going along with the las vegas 'bright lights' theme.
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